Siheyuan: I earned foreign exchange in the heyday

Chapter 899 Sending you hemp flowers

"Director Wang, how could I not remember you? I heard that you have already started to build the Jinmen Bicycle Factory No. 2 and the Motorcycle Factory.

Aren't you supposed to be busy at this time? How come you have time to call me?"

"That's why I called you, Director Chen, today.

You may have heard that we are going to build a second bicycle factory. Originally, our factory was one of the best bicycle factories in the whole North China region.

Now that the second factory has been established, sales have dropped a lot.

Without so much retained earnings, even the research and development of new bicycles is about to come to a halt.

I really have no other options, I hope Director Chen, you can help me."

Director Wang was really at a loss. With the change of the policy of going to the countryside and mountains, the problem of unemployed young people was not just a problem in the old city.

Other regions also have similar problems. In order to maintain regional public security, leaders in many regions simply build factories.

Due to limited technology and the lack of new products or new technologies, we can only produce whatever products sell well.

As a result, a large number of textile factories, bicycle factories, and a series of factories that are about to be eliminated have emerged in many areas. The purpose is to accommodate these unemployed young people who have returned to their hometowns.

These factories are small in scale and not only cannot provide employment for many unemployed young people, the quality of their products cannot be guaranteed, and they have also damaged some old factories.

These factories have no competitiveness at all and will soon be eliminated by the times.

Chen Changan thought for a moment and asked.

"Director Wang, I remember that after our last meeting in Sijiu City, you said you wanted to research racing cars. I wonder how far you have progressed?"

“To be honest, our factory organized an overseas inspection after the last meeting.

A few months ago, we organized another overseas inspection, specifically visiting the Tour de France you mentioned earlier. This time, several engineers in our factory were deeply touched.

After seeing the racing car, we came back and studied it.

So far, we have only developed our own transmission. As for the most important body material, we are still at a loss.”

“Now that we’ve developed the transmission, this can be considered a new type of bicycle.

Putting it on existing bicycles is an improvement, and launching a new product directly like this will definitely generate some sales.”

Director Wang gave a wry smile.

"Hey, don't mention it. We thought so at first. After all, if we ride a bicycle to work for a long distance, we can ride more easily or faster after changing gears.

However, these new bicycles were not well received by the market. They felt that these bicycles were too fancy, had too many gear changes, were easy to break down and the chain could easily fall off.

Most people didn't buy it, which put our factory in a difficult situation.

I then shamelessly asked Director Chen to help us with some advice."

"My dear Director Wang, I have said before that you need to launch corresponding products for different customers.

Do you know what kind of people in our country buy bicycles? "

Director Wang was speechless for a moment.

"who?"

"Of course it's the workers who go to work. If you don't have a job, you have no income.

A bicycle is a big item for any family. Even many young people who have just started working cannot afford it or are reluctant to buy one.

Therefore, people who buy bicycles are workers who have worked for at least a few years.

So what are their needs? They saved up money and bought a bicycle.

Of course it has to be strong and durable, capable of carrying loads and being used for transportation. It would be best if it could last a lifetime without breaking. "

After listening to Chen Changan's explanation, Director Wang was completely immersed in it. If he were to buy a bicycle himself, the same requirement would apply.

"And your speed-shifting bicycle is modeled after a racing car. What is a racing car for? It is about pursuing extreme speed and excitement.

Who would like to seek excitement when they have nothing to do? They are so busy at work every day, who would go back to seek excitement?

Only young people like to pursue excitement, but young people have no money and cannot afford such bicycles.

So, Director Wang, you have to remember that before launching a new product project, you have to do a market research.

What kind of customers, or groups, do you plan to sell your new product to?

Upon hearing that the new bicycle that his factory had spent so much money to develop could not adapt to the local environment, Director Wang was suddenly panicked.

"Director Chen, you have to save our bicycle factory. You can't let it decline in my hands."

“It’s not that there is no solution at all, as many families now have some savings.

Especially big cities like Beijing, Tianjin and Shanghai.

Well, I'll give you an idea, but I can't guarantee sales."

"You said, as long as there is a way."

"Didn't you go to the Tour de France? What did you think of it?"

“A very novel competition, very professional.”

"You can actually copy the shape of the other person's bike, and I mean everything except the material. Even the curved handlebars.

Then you need to negotiate with the Tour de France organizing committee to buy their race videotapes and then broadcast them on TV.

In order to expand their influence, I don't think the organizing committee of the competition will ask for a lot of money. If you negotiate well, there is a chance that it can be free.

Currently, TV stations are worried about not having enough programs to broadcast.

This way, you two can hit it off and even get the TV station to help you advertise.

For example, racing bicycles like this can currently only be produced by your Tianjin Bicycle Factory in China.

In this way, everyone can get to know about this event and realize that bicycles can be used for racing besides being a means of transportation and carrying loads.

Our country is a big bicycle country, and there must be people who like racing. Once your Tianjin Bicycle Factory becomes famous, it may also boost the sales of your ordinary bicycles.

Finally, your bicycle factory can also organize a similar small event.

For example, the Tour of Tianjin, or any other cycling race.

Your bicycles with gears must be faster than 28-bar bicycles, right?

What will be the effect when someone wins the championship and gets the prize while riding your factory's new bicycle, and it's broadcasted on TV?

If it were announced at this time, we would participate in such competition every year.

Do you think the new bikes will be able to sell?"

After digesting what Chen Changan said, Director Wang's eyes lit up.

There is almost no difficulty involved, it's just a videotape, and it's really possible to do it for free.

Asking the TV station for help is not a big problem. As for hosting the event, you only need to communicate with the local leaders, which is also not a problem.

"Brother, it has to be you. If the new bicycles are really popular, I will sponsor a few truckloads of fried dough twists for your car factory as a bonus."