blogombal Chapter 395
Chapter 395
"What is a co-branded product?"
Director Wang was stunned.
"What is a co-branded product?"
The villagers around him were even more confused.
The so-called co-branded product is a product jointly launched by two or more brands, designers or celebrities on the market.
It usually carries the logo or characteristics of each brand.
In the city, cross-border co-branding has become a very trendy form.
Many brands use cross-border co-branding to quickly attract a wave of fans.
It makes people's eyes bright, quickly triggers topics, and achieves a large-scale circle.
Especially young people nowadays, rush to where there is excitement on the online social platform.
For example, Ruixing Coffee and Maotai Baijiu jointly launched a sauce-flavored latte.
Many people rushed into Ruixing Coffee at the first time, took pictures, and posted to Moments to check in.
It seems that whoever drinks the sauce-flavored latte at the first time can become a fashion trendsetter.
It is also the object that Internet celebrities rush to open and post pictures.
The first-day sales of this joint-branded sauce-flavored latte broke the record of a single product, and became 2.2 times the average daily beverage sales of Ruixing that year. Xiao Yang just saw the bullet screen in the live broadcast room. Many so-called exquisite girls dislike that Erwa’s kiwifruit is not imported. Do you think it is unsophisticated and not presentable? Then he will make Erwa’s kiwifruit very popular! ! Become something that everyone wants to get first. Become a fruit that every social expert wants to take pictures and post pictures to get likes. What is the hottest topic on the Internet today? ? It is nothing more than the variety show "My Dad is Superman". In China, almost everyone knows it. Then create a joint model of Erwa’s kiwifruit and "My Dad is Superman". That will not only enhance the brand of Erwa’s kiwifruit. It will become a famous brand product like kiwifruit! ! In this way, everyone will not think it is unsophisticated, right? ?
"Hmm?"
Director Wang pondered for a long time,
Thinking about Xiao Yang's words, creating a joint model? !
He just ate a kiwi fruit from Erwa's family, and it was indeed delicious.
The taste was no worse than imported kiwi fruit.
Director Wang certainly understood what Xiao Yang meant.
It was to use the popular program "My Dad is Superman"
Use the brand effect of the program
To promote Erwa's kiwi fruit and increase the popularity of his brand.
To be honest, now major brands want to place a soft advertisement in their programs, which costs millions.
Not to mention this high-profile joint model.
This is worth at least tens of millions.
Is Xiao Yang trying to get free money from the program team for Erwa? ?
But he turned around and thought,
That's right!!
Why are imported fruits so high-end and expensive!!
The fruits grown by fruit farmers in his own country are so cheap and even have their prices suppressed for no reason!!
Xiao Yang is right to do this!!
It is to raise the brand value of the kiwifruit grown by his own people!!
Raise the national spirit!!
Tell everyone that local fruits are delicious! And nutritious!!
And it is also presentable!
And Ma Tai also explained it.
This kind of "helping farmers" is a good thing!! It is not only beneficial to the local villagers.
It is also good for the reputation and popularity of the program.
This is not something that can be measured by money.
"Okay!!"
After thinking it through, Director Wang agreed.
After getting Director Wang's consent.
Xiao Yang's emotions became excited again.
He shouted at the camera of the mobile phone.
"Don't worry about the babies who didn't get the goods just now. We are launching a new product now!!"
"Family members, pay attention!!"
"The quality and taste of the kiwifruit grown by our Erwa family is absolutely no problem!"
"Don't believe it! Ask Director Wang of our program team!"
"Are the kiwifruits from Erwa's family delicious?!"
As he said that, he pointed the mineral water bottle in his hand at Director Wang.
Director Wang smiled, and the corners of his mouth still had kiwifruit juice that he had just eaten.
"Delicious!!"
Just as Director Wang finished speaking, Xiaoxiao led a group of villagers to shout.
"Delicious!"
"Delicious!"
"Delicious!"
Xiao Yang waved his hand and continued.
"Then I also saw the opinions of my family members, saying that our kiwifruit from Erwa is not high-end!!"
"I can't give it away as a gift!"
"If you want to eat it yourself, the two kiwifruit products just mentioned are the most cost-effective!"
"But today we are launching a new kiwifruit product!!"
"It is the co-branded version of Erwa's kiwifruit and "My Dad is Superman"!!"
"Is it great?!"
"Great!!"
"Great!!"
"Great!!"
When the surrounding villagers acted as the atmosphere group and shouted loudly.
Director Wang was also infected by the atmosphere and unconsciouslyJoin in.
Waved and shouted "Great!..."
Then, Xiao Yang continued.
"For this high-end kiwi co-branded product, our family will use kiwis of more than 130g, the ceiling-level super-special kiwis.
Add the exquisite packaging of the "My Dad is Superman" logo."
"Let the gifts given by the babies be delicious! And face!"
"What do you think?!"
The villagers around shouted loudly again.
Xiao Yang continued.
"Then for such a high-end product today, we only make a small amount of fine products!!"
"What is the price?!"
Everyone looked at Xiao Yang.
Because no one knew what price Xiao Yang would quote!
After all, this was a product that Xiao Yang added on the spot,
Even Xiao Xiao didn't know.
At this time.
Xiao Yang raised his hand and gestured while speaking.
He shouted loudly.
"Erwa's top-grade kiwifruit, co-branded with the show "My Dad is Superman"!!"
"Boutique co-branded gift box!! 188 yuan for 5 catties!!"
"188 yuan for 5 catties!!"
What? !
So expensive! !
The fellow villagers around were stunned,
Shocked again! !
Just now I thought 60 yuan for 5 catties was a sky-high price!
This 188 yuan for 5 catties,
Doesn't that mean 37 yuan per catty? ! !
How could anyone buy this? ?
In the stunned eyes of everyone.
Xiao Yang shouted again to the live broadcast room! !
"Limited quantity for a boutique co-branded model!"
"Only 100 copies!! Only 100 copies!!"
"Only 100 copies nationwide!! No more will be added!!"
"Be quick if you want to take a photo!! Don't let it run out again like the last time you wanted to take a photo!"
"Family, 3, 2, 1... Go to the link!!"
The yellow car flashed for a moment,
and then dimmed again in the blink of an eye.
It said that the stock was cleared.
What? ! !
Gone again? !
The kiwi fruit for 5 catties at 188 yuan was sold out in seconds? ! !
The live broadcast room was filled with comments:
—— “Fuck!! Who’s so quick?? You’re always busy!! If you’re so quick, what can I post on my Moments?!”
—— “Hahaha, I got it!! It’s all about speed.”
—— “I asked several relatives to help me get it, but they didn’t get it. You guys are so fast!!”
—— “I got it, is there anyone who wants it? I can resell it for 688!!”
—— “Brother upstairs, I want it, privately!”
—— “Fuck!! Domestic kiwis are sold at such a high price!! Xiao Yang really knows how to manipulate people’s hearts!!”